Joe and Jill Sixpack in a Focus Group

Short but Interesting piece in the National Review here about swing voters. Republican strategist Frank Luntz interviews a group of average voters to see what they're thinking, how to appeal to them, what works and what doesn't.

I feel safe in saying these swing voters are the reason for political polls bouncing up and down the way they do. My opinions don't change all that much on many issues over time. I'm always dismayed to see polls change- sometimes overnight it seems- just because a new set of TV ads come out.

And let's not hear from Democrats that this is the Republicans trying to lie or manipulate the public. Democrats do the exact same thing for their candidates just as any company does when trying to sell their product.