I don't believe I've ever seen it written anywhere, but one rule I've always felt should be followed by candidates for public office is to stay out of issues that don't apply to the office you're seeking. There's too much to lose and not much to gain. Jim Pell is Patty Berg's (Ooops, that should read Wes Chesbro's) opponent in the race for 1st district, state assembly. His letter to the editor of the Eureka Reporter is a case in point.
He seems intent on alienating the Board of Supervisors (and those who might support them) over an issue that doesn't have anything to do with the race for state assembly. Then he tries to drag Patty Berg into it. What the connection is he doesn't make clear to me.
If that's an example of his campaign's attempt at spreading his message, I'd suggest at the very least he give up on writing letters to the editor.