Thursday, December 13, 2012

What's In A Name?

The Times- Standard reports there's talk of changing the name of the Arcata/ Eureka Airport to the Redwood Coast Regional Airport. The idea being it will attract more people to the area. Tony Smither, Director of the Convention and Visitor's Bureau cites at least one example where such a name change supposedly increased traffic to an airport in Wyoming.

That line of thought doesn't really make sense to me, though. The few times I've flown anywhere, I've never made that decision because of the airport name. Heck, I usually didn't know the name of the airport until I arrived, if I even noticed it then.

I pick a place to go and have the airline or travel agent make arrangements for me- the airport name never enters the process. Either that, or pick the location then find what airport services the location, not the other way around. I'm sure most people do the same thing.

Whatever. It's not like it's going to cost a bunch of money and it likely won't cause any harm.


At 8:41 AM, Anonymous Anonymous said...

"Henchman Of Justice" says,

Fred, it is the same line of thought as school districts use when saying "oh, kindergarden student enrollment is up this year - used as a basis for revenue increases that are speculatory and not definitive based on one classes enrollment that school year."

To say that something could occur based upon one event is misguided and irresponsible.

The only newcomers could be "umm, where is that airport, never heard of it before...let's go check it out!" Nah, don't think so.

Further, not enough appropriate paying jobs either.

To end, this is a retirement county where public employees get all gooey and warm and fuzzy on the free money that seniors and the retired can provide into the community - much easier than promising jobs; and, less to worry about when the cash flows are not really affected because the cash flows have predominantly been because of the seniors and retired folks, not working people who can't work because no jobs exist for them to work, or work much! - HOJ


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