The Triplicate Gets Tough
Del Norte County's Daily Triplicate has had enough. They're not gonna take it anymore. They're tired of people freeloading by reading the news on their web site and not paying for the hard copy. From now on stories on their web site will show up a day late. If you want current news, buy the hard copy.
I suppose I can't blame them.
posted by Fred Mangels @ 7:07 AM
8 comments
8 Comments:
Bull...Crescent City is my hometown and it is irritating that I can't check out the local news until a day later. Maybe they should get with the times and put some staying power into their website. Make it bring in some revenue if it's true that they have so many online readers!!
Well, you could subscribe to the hard copy.
Hey - then buy a paper for 50 cents.
This is the exact opposite of what the Triplicate should be doing. The traditional method of delivering news to consumers via the printing press is on its way out. Instead of fearing the web as a competitor to its paper product, the Triplicate should focus on learning how to generate revenue from its website, because that is the future. It's what all dailies are doing now. Look at what the Times-Standard has done with its website. It's making good money for the paper. Again, it's the future.
I think you're probably right but, as far as ad revenue goes, they're saying the web site advertising income is a trickle compared to hard copy.
Then again, this move certainly won't increase income from the web site.
Heck- if I want the news a few days later, I'll just buy a Times standard.
They could just put the headlines out early and make us wait for the details. In radio we call that a tease.
The Times-Standard is making "good money" on its website?
How?
There are about a half dozen ads on the T-S homepage, and maybe a few more if you click on through to the articles.
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